- Motorola will try to differentiate itself from myriad other Android phone makers (like Sony Ericsson, HTC, LG, Samsung, etc.) via software, not just hardware
. This is important, because the mobile phone experience is increasingly about software, not hardware.
- Working on exclusive add-on "modules" and "compelling applications and user experiences" for Android via its team of Linux-Java developers, many of whom previously were working on Motorola's proprietary (MOTOMAGX, now discontinued) Linux-Java platform.
- Investing a lot in social networking. Specifically, Motorola wants to offer a "much more integrated" social networking experience than rivals.