This isn't the brightest day at Motorola HQ after announcing a loss of $3.6 billion in the fourth quarter, the only ray of hope is co-CEO Sanjay Jha's plan for the company's revival riding on Android.

Jha revealed Moto's comeback plan, part of which we knew long back,

- Motorola will try to differentiate itself from myriad other Android phone makers (like Sony Ericsson, HTC, LG, Samsung, etc.) via software, not just hardware. This is important, because the mobile phone experience is increasingly about software, not hardware.

- Working on exclusive add-on "modules" and "compelling applications and user experiences" for Android via its team of Linux-Java developers, many of whom previously were working on Motorola's proprietary (MOTOMAGX, now discontinued) Linux-Java platform.

- Investing a lot in social networking. Specifically, Motorola wants to offer a "much more integrated" social networking experience than rivals.
Motorola will need more than just a Social phone to recover. Current Analysis analyst Avi Greengart says “Motorola has never shown it can innovate in software, ever. If you come out with a plain vanilla Android phone in the second half, you’re no better off.”

Lets hope Sanjay and Co have more to offer than just a Social phone.


[Via Reuters]